Author: Sweta Kumari

6 Sure-Fire Steps To Improve Your Lead Generation Campaigns

For competing the growing competition of the present world many marketing agencies get engaged in some of the risky behavior which was found in a research. And the worst thing is that they may not even realize the same. In a report, it was revealed that 90% of them agree that their primary source of business is referrals. But this is not an issue that you are considering referrals for your new business as in the starting point of business many of them go for the same. Have a look. From the above graph, you might be clear that...

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How videos help you to increase your Landing Page Conversions?

Landing pages are created with the motive to impress the potential customers. Also, you are able to prove your customers that why you are better from others. Or another thing which you can consider is a video which will relay each and everything to your customers with a short but best video. To know your visitors better you have to put yourself in place of your customers and think what they want from your side.   If you wish to consider my suggestion then I must say that landing page videos are the best mode to double the conversion...

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2 important Strategies for Receiving Free Traffic to your Landing Page

You make a lot of preparation to converge traffic to your landing page. For this, you put forward your campaigns live online. But still, you are receiving low scores. Although, viewers are clicking your ads and almost everyone does that but still not able to help yourself in getting the desired top position. Though you have focused on Google AdWords and Bing Ads accounts who ask you to target on raising your keywords bids but still the result is same that is, you are not able to get the desired position in the search engine ranking. This result in...

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How can you Generate Leads without having any Market Support?

Inbound marketing has always proven to be an asset to generate leads. It is holistic. It is having a data driving approach that helps you to leverage the content of your website so that you can engage buyers who are researching your services and products online then they convert them into leads. It works in both the B2B and B2C situations and reflects the way how people buy things in the present digital environment. But what if you aren’t having any marketing support or marketing team? What will you do if you wish to generate leads for your own? It was...

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How is Outbound Lead Generation Good for your Brand?

If we consider the past then Inbound marketing has got a lot of press in the last decades. When you punch the term in Google you can find countless worded articles about the delighted customers and their building relationship with a different prospect. On the other hand, when you punch the term outbound marketing you can find a million fewer results which are filed with the negative language such as irrelevance, interruption and in-your-face. Whereas you can find some blogs that even proclaim it’s death. So if people proclaim that outbound marketing is dead and we are living in...

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