SEO(Search Engine Optimization) plays a vital role for the ranking of a website on Google, Yahoo, and Bing search engines. But it is difficult to find out the rules based on which web pages are getting ranked on the search engines.

Because these search engines are continuously changing their rule for the SEO of the website. Every update made by Google brings a tremor to the SEO experts.

For the SEO of your website rules are changing and we have to adopt it for generating leads for our website. Before SEO rules are shifting in a new direction it is important to adopt and apply on our website to get a good rank on search engine.

Through this article, I will show you 4 changes in SEO. Understanding the new rules of SEO website owner can get good rank for their website and generate leads for the website.

Engagement Metrics

When we talk about SEO of any website. The first things come in our mind is about quality content and keyword stuffing. But this not enough to get a good rank on search engine page. Now new things added in an SEO rule about the evidence about the engagement of the users with your website content. Most import is that you have to keep eyes on the fact so that people love your website.

  • To understand this factor we have to keep records of several things.
  • How much traffic your website is getting from the organic search.
  • Spending time with the people on your site.
  • Bounce rate of your website.
  • Count on page view.

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User Experience

Google now started to focus on the user experience for your website. Google this change tell us that your website should be made according to the user mind. In another word, it must be user-friendly. As a developer when you make any website then your mind should think like a user. This will help you identify the factors which are needed for your website.

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Local SEO for Your Physical Business

If you having the local business then your must have been active for the local SEO. Because Google will only show your business page when it having well local SEO. When the people make the local search.

Most of the business generate their leads through the local search only. Here are some key factors which you have to keep in mind while designing a website for local business.

  • Make sure your business NAP is present on every page of your business website.
  • Create a complete Google map. So that people can easily find your business location.
  • Add targeted keywords in your business page which is related to your business.

Mobile Users

Today’s Mobile users are growing at an alarming rate. Due to which Google started giving good rank to that site which is mobile friendly. So whenever you are making a website it must be mobile responsive. The mobile responsive website also helps you to target new people.

There are the few ways you can make your business or any website user-friendly.

  • Create a mobile version of your website using bMobilized or Dudamobile.
  • Implement the mobile responsive web design.

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Conclusion

To get better SEO rank for your website you have to always stand on your toe. By keeping the above changing rules in mind. You can get a better rank for your website on the search page of the different search engine.